On 2 June 2016, CRE8TEK LTD announced it had agreed to acquire the entire issued share capital of Flamingo Customer Experience, Inc., an innovative software as a service (SaaS) company which has developed a customer experience automation platform (Flamingo Platform) designed for selling complex financial products online.

The Flamingo Platform design aims to turn a website's visitors into customers by guiding them online from page view to purchase, on both mobile and desktop devices.

Using artificial intelligence software developed by Flamingo, the Flamingo Platform learns how customers and employees of financial providers interact, then is able to automate a customer's 'journey' through sales, on-boarding and retention processes. It also delivers insights which facilitate ongoing product development.

Flamingo was founded in 2014 by Dr Catriona Wallace and has been funded to date by founder contributions and angel investors, including entities associated with Proposed Chair Cathie Reid who has chaired Flamingo since 2014.